People who are involved in e-commerce understand how marketing can be very expensive. In order to make sales, marketing your products or services to people who are in need of them is crucial. Social Media can increase business, and presents a viable internet marketing alternative or. Here are 3 reasons why you should integrate social networks into your marketing plan online.
Social networking websites are known to attract a lot of people. Research indicates that the top 10 Social Networking websites receive about 45 percent of the total number of active internet users. This is proof of how powerful these websites can be.
One very good example of a prominent and extremely prolific social network is Facebook. Websites such as Facebook have over 900,000,000 registered users! giving you, the business owner, access to people of various interests. For social networking website owners, the main benefit comes from the content that social network users produce and place on their site. The following are the three benefits to business owners and internet marketers.
1: They give you a large market to sell to
If you are apprehensive about integrating social networking in your overall marketing plan, recall what the Fox Interactive President said during the Web 2.0 Summit. He noted that Facebook has managed to acquire a user base whose number is equivalent to the population of the country of India. Imagine how large this is. This represents millions of users from around the world that you can sell and market to.
Using social networks for marketing purposes is a very good technique. Millions of users are attracted to these networks. You have to entice these visitors to click through to your website and you’ve got it made. Getting this many visitors through other marketing means can really cost a lot, but if you use social networks you can get it for free.
Social networking sites like Facebook, Twitter, Myspace, and LinkedIn can open the gates for e-commerce businessmen; these sites provide you a place where you can market your products.
2: They make targeted marketing easier
Social networks consist of several sub-networks to which one can gain access. These sub-networks have pre-filtered members and users so a business owner can easily pick and choose groups which he is targeting or whose members may be interested in what he has to offer. You can even go into the Facebook Ads manager and research your target market.
It is amazing how deep a social network can go. It is truly a very fertile ground for one’s targeted internet marketing efforts. All you’ll have to do is browse over the groups and find people who may be interested in your products and services.
3: They have enormous potential for boosting site traffic and sales
Though some webmasters still consider social networks as a fad meant only for teenagers, most businessmen have realized the social networks’ potential for boosting site traffic and sales. Online and real-world entrepreneurs alike are flocking to social networks. Affiliate marketers are not to be outwitted, and they have begun promoting the products of their affiliate partners in social networking sites. Fad or not, creative and strategic use of social networks can really boost a business’ earnings.
--- Just Remember ---
Given the wonderful opportunity that social networking sites offer, one can easily get carried away in his marketing campaign. You must remember, however, that as with any marketing method, tact, subtlety and strategy are all required. This is especially true for social networking sites since they are truly not for marketing purposes. Thus, you must never be too obvious about your efforts to sell. You should always couch your marketing pitch in a manner both personal and engaging.
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