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  • Keyword Research Is Critical To Your Website's Success

  • So you have developed your idea for a niche website and you’re raring to go, but before you go ahead and start writing content there is another vital step you need to take. It seems so obvious and yet many people make the mistake of even doing it. What is this critical next move? Keyword research.

    The importance of keyword research
    The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.

    How to research keywords
    You don’t have to be a marketing expert to do your own keyword research; there are already tools out there to help you. Two good examples are Google Keyword Planner and Market Samurai. Both are simple tool to use and will save you a lot of time and leg work. The advantages of such a tool are obvious:

    You can find more specifically targeted keywords
    You can improve your search engine ranking
    You can save time
    You can increase your profits
    You can generate large keyword lists
    You can uncover negative keywords to avoid

    Keyword analysis
    Another advantage of using a keyword research tool is that it will give you an estimate on daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords.

    How to use your keywords
    Once you have completed your research and generated a list of targeted keywords you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them otherwise the search engines may interpret them as spam.

    Optimal use of keywords is 3-7 times on each page
    The title tag should contain your most important keywords, usually 5-6
    Headings tags should contain your most important keywords or keyword phrases
    Use keywords in hypertext links
    Keyword content should be placed in the upper third portion of the text

    Most Internet marketing experts will tell you that keyword research and proper usage means more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.